Natural preservative free cosmetic stalemate

By now many health concious consumers are becoming very savy in terms of their choices with respect to the levels of preservatives in products, especially so in the area of skin care. Much has been publicised and quoted into wether the the use of parabens are in fact damaging to our skin in the long run. The unfortunate reality is that everything we consume is economy and price driven. It seriously is a fine line equation. The practicality is that companies need to produce products that not only have a good `shelf life' but at the same time produce safe products for the consumer, coupled with the need to merchandise it at a reasonable price. So therefore as a valid commodity the `100% preservative free' stance on cosmetic and skin care products does proceed with difficulty into the marketplace. The precise reasons are explained very well in the following article `7 Reasons They Aren't More Preservative Free' published in the beautybrains website, which comes highly recommended.